Sound maths is talking about the financial IQ. When we had propertybooks.com.au, we were actually doing really, really well if you look as far as the number of transactions goes. But in this case, we were selling a really small ticket item, a low-cost Widget, like $30. And there just wasn’t enough profit in it.
You really want to look at with your business from the view of, okay revenue is one thing, profit is great as well but we really want cash. Cash is a fact because you could actually go broke but have profit on your books. You really want to figure out, okay, with my business, I’m making sales but how am I going to make a profit from a cash point of view? That is just crucial.